The development of commerce in both Branch County and Southern Michigan encompasses a variety of businesses that range from aspiring two-person start-ups to globally recognized fortune 500s. This region has brought delicious corn flakes to your kitchen, modern pharmaceutical pills to your medicine cabinet, and relaxing whirlpools to your backyard. Entrepreneurial spirit has driven productivity in Southern Michigan to new levels; making it easy to comprehend why this area has been called "home" for well over a century.

Southern Michigan's ideal location between Chicago and Detroit lies within:
  • 48% of all national retail sales
  • 54% of the nation's business payroll
  • 54% of the nation's manufacturers
  • 65% of Canada's Gross National Product
Note: Percentages above provided by Southwest Michigan First.